How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?-Reference-Cited by-同舟云学术

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How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?

Published:2012-05 Issue:2 Volume:26 Page:102-113
ISSN:1094-9968
Container-title:Journal of Interactive Marketing
language:en
Short-container-title:Journal of Interactive Marketing

Author:

Smith Andrew N.,Fischer Eileen,Yongjian Chen

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference57 articles.

1. Possessions and the Extended Self;Belk;Journal of Consumer Research,1988

2. Understanding Video Interactions in YouTube;Benevenuto,2008

3. Empowered;Bernoff;Harvard Business Review,2010

4. Ad Lib: When Customers Create the Ad;Berthon;California Management Review,2008

5. Critical Methods and User Generated Content: the iPhone on YouTube;Blythe,2009

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