Impacto do apelo ao medo nas embalagens do cigarro: a percepção de fumantes em relação às mensagens de advertência antitabagismo

Author:

Mota José Roberto,Acevedo Cláudia Rosa,Prado Rejane A. D. P. do,Cunha Julio A. Carneiro da,Silva Marli Auxiliadora da

Publisher

IBEPES (Instituto Brasileiro de Estudos e Pesquisas Sociais)

Reference116 articles.

1. ALETP. Novas imagens de advertências para maços de cigarro. 2008. Disponível em: . Acesso em: 21 Jul. 2011.

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3. Andreasen, A. R. (1995). Marketing social change: changing behavior to promote health, social development and the environment. San Francisco: Jossey-Bass.

4. Andreasen, A. R. (2002) Marketing Social Marketing in the Social Change Marketplace Journal of Public Policy & Marketing, 21, 3-13.

5. http://dx.doi.org/10.1509/jppm.21.1.3.17602

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