International differences in patriotic entrepreneurship – the case of Poland and Ukraine

Abstract

Objective: The aim of the paper is to examine whether the impact of patriotic entrepreneurship may differ from the perspective of buyers depending on the country in question and how it affects entrepreneurial behaviour. Methods: The method are semi-structured interviews with entrepreneurs and management and economics students from two countries who were introduced to the main elements that make up the concept of patriotic entrepreneurship and an online survey conducted among students coming from the two countries using questionnaire data will be mentioned. Results: Both quantitative and qualitative research indicated that most respondents understand and are willing to be guided by principles that take it into account. At the same time, the differences in the behaviour of entrepreneurs and buyers in Poland and Ukraine show that the very concept of this entrepreneurship, not supported by a strong economy and an attractive offer of domestic enterprises, will remain only a theoretical concept, not implemented in practice. Conclusions: Patriotic entrepreneurship can be one of the important motivations for consumer, managerial and employee actions. The research should be continued in the future. Other countries should be selected to see if there is a correlation that the intensity of patriotic entrepreneurship increases as the economic level rises. It would also be useful to investigate whether the attachment to local brands increases as the competitiveness of their offer improves.