Branding Smallville: Community place brand communication and business owner perceptions of performance in small town America
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/pb.2013.6.pdf
Reference53 articles.
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3. Anholt, S. (2008) Place branding: Is it marketing, or isn’t it? Place Branding and Public Diplomacy 4 (1): 1–6.
4. Ashworth, G. and Kavaratzis, M. (2007) Beyond the logo: Brand management for cities. Journal of Brand Management 16 (8): 520–531.
5. Asif, S. and Sargeant, A. (2000) Modeling internal communications in the financial services sector. European Journal of Marketing 34 (3/4): 299–317.
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