Affiliation:
1. Manchester Metropolitan University, UK
2. University of Manchester, UK
Abstract
This research focuses on nation branding through the lens of the community identity creation process. The authors draw on a case study approach and contribute to knowledge by evaluating how the identity creation process of a community can foster the nation branding and promotion process. The case study chosen for this chapter is Bonwire, a textile weaving community in Ghana located within the Ashanti region. Seeing as Bonwire plays a key role within Ghana, as it is intertwined with the nation's identity, it is interesting to explore how the identity creation process can impact the nation identity and branding process of a nation.
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