Why place branding is not about logos and slogans

Author:

Govers Robert

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference11 articles.

1. Aaker, D.A. (2001) Strategic Market Management. 6th edn. New York: John Wiley & Sons.

2. Aaker, D.A. and Joachimsthaler, E. (2000) Brand Leadership. New York: The Free Press.

3. American Marketing Association. (1995) Dictionary, http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=P , accessed 30 September 2011.

4. Anholt, S. (2008) Place branding: Is it marketing, or isn’t it? Place Branding and Public Diplomacy 4 (1): 1–6.

5. Anholt, S. (2010) Definitions of place branding – Working towards a resolution. Place Branding and Public Diplomacy 6 (1): 1–10.

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