Definitions of place branding – Working towards a resolution

Author:

Anholt Simon

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference5 articles.

1. American Marketing Association Dictionary, see http://www.marketingpower.com/_layouts/Dictionary.aspx .

2. Anholt, S. (1998) Nation brands of the twenty-first century. Journal of Brand Management 5 (6): 395–406.

3. Kotler, P., Haider, D.H. and Rein, I. (1993) Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations. New York: The Free Press.

4. Papadopoulos, N. (2004) Place branding: Evolution, meaning and implications. Place Branding 1 (1): 36–49.

5. Wodehouse, P.G. (1917) Jeeves and the hard-boiled egg. The Strand Magazine, London.

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