The impact of internal marketing on the perception of service quality in retail banking: A Ghanaian case
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Finance
Link
http://link.springer.com/content/pdf/10.1057/fsm.2008.26.pdf
Reference82 articles.
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3. Sargeant, A. and Asif, S. (1998) The strategic application of internal marketing – An investigation of UK banking. International Journal of Bank Marketing 16 (2): 66–79.
4. Papasolomou-Doukakis, I. (2002) The role of employee development in customer relations: The case of UK retail banks. Corporate Communications: An International Journal 7 (1): 62–76.
5. Papasolomou-Doukakis, I. and Kitchen., P. J. (2006) Internal marketing in UK banks: Conceptual legitimacy or window dressing? International Journal of Bank Marketing 29 (6): 421–452.
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