The impact of practitioner business rules on the optimality of a static retail revenue management system
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Economics and Econometrics,Finance,Business and International Management
Link
http://link.springer.com/content/pdf/10.1057/rpm.2015.10.pdf
Reference15 articles.
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3. Chintagunta, Pradeep K. (2002) Investigating category pricing behavior at a retail Chain. Journal of Marketing Research 39 (2): 141–154.
4. González-Benito, Ó., Martínez-Ruiz, M.P. and Mollá-Descals, A. (2010) Retail pricing decisions and product category competitive structure. Decision Support Systems 49 (1): 110–119.
5. Hawtin, Mark (2003) The practicalities and benets of applying revenue management to grocery retailing, and the need for eective business rule management. Journal of Revenue and Pricing Management 2 (1): 61–68.
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