Retail pricing decisions and product category competitive structure-Reference-Cited by-同舟云学术

Retail pricing decisions and product category competitive structure

Published:2010-04 Issue:1 Volume:49 Page:110-119
ISSN:0167-9236
Container-title:Decision Support Systems
language:en
Short-container-title:Decision Support Systems

Author:

González-Benito Óscar,Martínez-Ruiz María Pilar,Mollá-Descals Alejandro

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference45 articles.

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2. Quality perceptions and asymmetric switching between brands;Allenby;Marketing Science,1971

3. The impact of category management on retailer prices and performance: theory and evidence;Basuroy;Journal of Marketing,2001

4. The decomposition of promotional response: an empirical generalization;Bell;Marketing Science,1999

5. Logit demand estimation under competitive pricing behaviour: an equilibrium framework;Besanko;Management Science,1998

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