A double-edged sword: the effect of brand self-regulatory messages on brand attitude in the U.S.
Author:
Funder
Hankuk University of Foreign Studies
Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1057/s41262-024-00351-2.pdf
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5. Barry, A.E., and P. Goodson. 2010. Use (and misuse) of the responsible drinking message in public health and alcohol advertising: A review. Health Education & Behavior 37 (2): 288–303.
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