Necessary perceptions of family values and luxury characteristics for brand luxuriousness: evidence from luxury watch brands
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41262-023-00336-7.pdf
Reference76 articles.
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3. Atwal, G., and A. Williams. 2009. Luxury brand marketing–the experience is everything! Journal of Brand Management 16 (5): 338–346.
4. Banister, E., S. Roper, and T. Potavanich. 2020. Consumers’ practices of everyday luxury. Journal of Business Research 116: 458–466.
5. Beck, S., and R. Prügl. 2018. Family firm reputation and humanization: Consumers and the trust advantage of family firms under different conditions of brand familiarity. Family Business Review 31 (4): 460–482.
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