Managing the Mayo Clinic brand: a case study in staff-developed service performance standards

Author:

Kennedy Denise M.ORCID

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference53 articles.

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2. American Hospital Association (2013) Checklists improve patient safety. https://www.aha.org/chairpersons-file/2013-07-01-checklists-improve-patient-safety . Accessed 5 July 2018.

3. Baum, N., and J. Segal. 2014. Lessons learned from the restaurant industry: What outstanding waiters and waitresses can teach the medical profession. Journal of Medical Practice Management 29(6): 391–393.

4. Bernard, H.R. 1994. Research methods in anthropology: Qualitative and quantitative approaches, 2nd ed. Thousand Oaks: Sage.

5. Berry, L. 2000. Cultivating service brand equity. Journal of the Academy of Marketing Science 28(1): 128–137.

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1. Journal of Brand Management: year end review 2019;Journal of Brand Management;2019-09-25

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