Journal of Brand Management: year end review 2019
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/s41262-019-00172-8.pdf
Reference53 articles.
1. An, J., D.K.X. Do, L.V. Ngo, and T.H.M. Quan. 2019. Turning brand credibility into positive word-of-mouth: Integrating the signaling and social identity perspectives. Journal of Brand Management 26(2): 157–175.
2. Åsberg, P., and H. Uggla. 2019. Introducing multi-dimensional brand architecture: Taking structure, market orientation and stakeholder alignment into account. Journal of Brand Management 26(5): 483–496.
3. Austin, L., and B.M. Gaither. 2019. Redefining fit: Examining CSR company-issue fit in stigmatized industries. Journal of Brand Management 26(1): 9–20.
4. Bajde, D. 2019. Branding an industry? Journal of Brand Management 26(5): 497–504.
5. Journal of Brand Management: Advanced collections series;JMT Balmer,2017
Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The Black Box of Consumer Behaviour and Brand Value Perception: Case Study of the Slovak Republic;Contributions to Management Science;2020
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