Branding in the public sector: a systematic literature review and directions for future research-Reference-Cited by-同舟云学术

Branding in the public sector: a systematic literature review and directions for future research

Published:2018-05-09 Issue:2 Volume:26 Page:126-140
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Leijerholt Ulrika^ORCID,Biedenbach Galina,Hultén Peter

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/article/10.1057/s41262-018-0116-2/fulltext.html

Reference136 articles.

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3. Abratt, R. 1989. A new approach to the corporate image management process. Journal of Marketing Management 5(1): 63–76.

4. Acharya, A., and Z. Rahman. 2016. Place branding research: A thematic review and future research agenda. International Review on Public and Nonprofit Marketing 13(3): 289–317.

5. Ahmed, M.A., A.L. Suleman, and Z. Ahmad. 2015. Political brand equity model: The integration of political brands in voter choice. Journal of Political Marketing 16(2): 1–33.

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