Brand engagement into self-concept and culture: a literature review for a future research agenda
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41262-023-00312-1.pdf
Reference170 articles.
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3. • Aliyev, F., and R. Wagner. 2018. Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions. Journal of International Consumer Marketing 30 (3): 158–172.
4. • Alvarez, C., and S. Fournier. 2016. Consumers’ relationships with brands. Current Opinion in Psychology 10: 129–135.
5. • Amirouche, M., F. Arnault, F. Boyaval, I. Coste-Manière, C. Salomé, and J.V. Holt. 2017. Luxury Toys for Men: When women will let us decide and buy on our own? Procedia Computer Science 122: 548–555.
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