Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names

Author:

Pathak Abhishek,Calvert Gemma,Velasco Carlos

Funder

Institute on Asian Consumer Insight

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference107 articles.

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3. Aveyard, M.E. 2012. Some consonants sound curvy: Effects of sound symbolism on object recognition. Memory and Cognition 40 (1): 83–92.

4. Beasley, D. 2013. X And Z Drug Names Favored By Pharmaceutical Companies. Huffingtonpost. Retrieved from http://www.huffingtonpost.com/2013/01/25/x-z-drug-names-pharmaceutical-companies_n_2549370.html .

5. Belke, E., M. Brysbaert, A.S. Meyer, and M. Ghyselinck. 2005. Age of acquisition effects in picture naming: Evidence for a lexical-semantic competition hypothesis. Cognition 96 (2): B45–B54. doi: 10.1016/j.cognition.2004.11.006 .

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