Leaders' personal branding and communication on professional social media platforms: motivations, processes, and outcomes
Author:
Funder
Lietuvos Mokslo Taryba
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41262-023-00332-x.pdf
Reference99 articles.
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2. Amoako, G.K., and B.K. Okpattah. 2018. Unleashing salesforce performance: The impacts of personal branding and technology in an emerging market. Technology in Society 54: 20–26.
3. Arai, A., Y.J. Ko, and K. Kaplanidou. 2013. Athlete brand image: Scale development and model test. European Sport Management Quarterly 13 (4): 383–403. https://doi.org/10.1080/16184742.2013.811609.
4. Bendisch, F., G. Larsen, and M.M. Trueman. 2013. Fame and fortune: A conceptual model of CEO brands. European Journal of Marketing 47 (3/4): 596–614. https://doi.org/10.1108/03090561311297472.
5. Braun, Viginia, and Victoria Clarke. 2006. Using thematic analysis in psychology. Qualitative Research in Psychology 3 (2): 77–101. https://doi.org/10.1191/1478088706qp063oa.
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