Unleashing salesforce performance: The impacts of personal branding and technology in an emerging market

Author:

Amoako George K.,Okpattah Bernard K.

Publisher

Elsevier BV

Subject

Sociology and Political Science,Education,Business and International Management,Human Factors and Ergonomics

Reference31 articles.

1. Market orientation and performance: empirical tests in a transition economy;Appiah-Adu;J. Strat. Market.,1998

2. A non-empirical analysis of the relationship between personal branding and individual performance;Amoako;J. Market. Oper. Manag. Res.,2014

3. Investigating the relationships between sales management control, sales territory design, salesperson performance, and sales organization effectiveness;Babakus;Int. J. Res. Market.,1996

4. Conceptualizing and researching employer branding;Backhaus;Career Dev. Int.,2004

5. Reducing buyer search costs: implications for electronic marketplaces;Bakos;Manag. Sci.,1997

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