Author:
Bartels Jos,Hoogendam Karen
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Reference75 articles.
1. Ahearne, M., Bhattacharya, C.B. and Gruen, T. (2005) Antecedents and consequences of customer-company identification: Expanding the role of relationship marketing. Journal of Applied Psychology 90: 574–585.
2. Albert, S. and Whetten, D.A. (1985) Organizational identity. Research in Organizational Behavior 7: 263–295.
3. Arnett, D.B., German, S.D. and Hunt, S.D. (2003) The identity salience model of relationship marketing success: The case of nonprofit marketing. Journal of Marketing 67 (2): 89–105.
4. Ashforth, B.E. and Johnson, S.A. (2001) Which hat to wear? The relative salience of multiple identities in organizational contexts. In: M.A.T. Hogg and D.J. Terry (eds.) Social Identity Processes in Organizational Contexts. Philadelphia, PA: Psychology Press, pp. 31–48.
5. Ashforth, B.E. and Mael, F.A. (1989) Social identity theory and the organization. Academy of Management Review 14: 20–39.
Cited by
102 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献