The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products

Author:

Bartels Jos,Hoogendam Karen

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference75 articles.

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3. Arnett, D.B., German, S.D. and Hunt, S.D. (2003) The identity salience model of relationship marketing success: The case of nonprofit marketing. Journal of Marketing 67 (2): 89–105.

4. Ashforth, B.E. and Johnson, S.A. (2001) Which hat to wear? The relative salience of multiple identities in organizational contexts. In: M.A.T. Hogg and D.J. Terry (eds.) Social Identity Processes in Organizational Contexts. Philadelphia, PA: Psychology Press, pp. 31–48.

5. Ashforth, B.E. and Mael, F.A. (1989) Social identity theory and the organization. Academy of Management Review 14: 20–39.

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