A (tentative) meta-analysis of the ‘place marketing’ and ‘place branding’ literature
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/bm.2011.13.pdf
Reference221 articles.
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2. Ahmed, S.A. and d'Astous, A. (2008) Antecedents, moderators and dimensions of country-of-origin evaluations. International Marketing Review 25 (1): 75–106.
3. Allen, G. (2007) Place branding: New tools for economic development. Design Management Review 18 (Spring): 60–69.
4. Anderson, E., Chakrapani, C. and Hernandez, T. (2009) Marketing the downtown through geographically enhanced consumer segmentation. Journal of Place Management and Development 2: 125–139.
5. Andersson, M. (2007) Region branding: The case of the Baltic Sea Region. Place Branding and Public Diplomacy 3 (April): 120–130.
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