Market access for developing economies: Branding in Africa

Author:

Abimbola Temi

Publisher

Springer Science and Business Media LLC

Subject

General Medicine

Cited by 10 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. THE USEFULNESS OF BRANDING IN AGRICULTURAL MARKETING;AGRICULTURAL ECONOMICS AND RURAL DEVELOPMENT;2024-05-20

2. Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid;Australian Journal of Management;2022-11-17

3. Service-Dominant Logic: The Road Map to Value Co-Creation in Place Marketing;Business Development and Economic Governance in Southeastern Europe;2022

4. Targeting the Floating Middle of Pyramid Consumers in Africa: Revisiting Marketing Mix Considerations;Journal of International Consumer Marketing;2021-12-10

5. Interrogating place brand – a case of two cities;Qualitative Market Research: An International Journal;2020-02-18

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