Service-Dominant Logic: The Road Map to Value Co-Creation in Place Marketing
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-05351-1_21
Reference66 articles.
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4. Alford J (2016) Co-Production, Interdependence and Publicness: Extending Public Service-dominant Logic. Public Management Review 18 (5):673–691. https://doi.org/10.1080/14719037.2015.1111659.
5. Anholt S.(1998) Nation-brands of the Twenty-first Century. Journal of Brand Management 5 (6): 395–406.
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