Legal and regulatory risk associated with Web 2.0 adoption by pharmaceutical companies-Reference-Cited by-同舟云学术

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Legal and regulatory risk associated with Web 2.0 adoption by pharmaceutical companies

Published:2008-09 Issue:4 Volume:8 Page:311-318
ISSN:1745-7904
Container-title:Journal of Medical Marketing
language:
Short-container-title:J Med Market

Author:

Alkhateeb Fadi M,Clauson Kevin A,Khanfar Nile M,Latif David A

Publisher

SAGE Publications

Subject

Marketing,Strategy and Management,Pharmacology, Toxicology and Pharmaceutics (miscellaneous),Medicine (miscellaneous)

Reference39 articles.

1. Wikis, blogs and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and education

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4. Communicating CSR on Social Media: The Case of Pfizer’s Social Media Communications in Europe;Developments in Corporate Governance and Responsibility;2015-03-28

5. A comprehensive model of integrated marketing communication, brand equity, and sales;Proceedings of the 14th International Conference on Knowledge Technologies and Data-driven Business - i-KNOW '14;2014

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