Guest editorial
Author:
Publisher
Emerald
Subject
Marketing
Reference8 articles.
1. Consumers’ optimism bias and responses to risk disclosures in direct‐to‐consumer (DTC) prescription drug advertising: the moderating role of subjective health literacy;Journal of Consumer Affairs,2014
2. Legal and regulatory risk associated with Web 2.0 adoption by pharmaceutical companies;Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing,2008
3. Patient engagement or social media marketing?;CMAJ Canadian Medical Association Journal= journal de l’Association medicale canadienne,2014
4. The diffusion of virtual communities in health care: concepts and challenges;Patient Education and Counseling,2006
5. Direct-to-consumer advertising of prescription medicines on the internet: an Australian consumer perspective;Journal of Pharmacy Practice and Research,2011
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1. Pharmaceutical Marketing Ethics: Ethical Standards for More Acceptable Practices;Journal of Global Marketing;2021-06-16
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