The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience-Reference-Cited by-同舟云学术

The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience

Published:2017 Issue: Volume: Page:125-153
ISSN:
Container-title:Fashion Branding and Communication
language:
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Author:

Masè Stefania,Silchenko Ksenia

Publisher

Palgrave Macmillan US

Link

http://link.springer.com/content/pdf/10.1057/978-1-137-52343-3_5

Reference47 articles.

1. Bertelli, P. (2012). Prada’s CEO on staying independent in a consolidating industry. Harvard Business Review, 90(9), 39–42.

2. Betts, K. (2005). Miuccia Prada. Time. Retrieved from http://content.time.com/time/specials/packages/article/0,28804,1972656_1972696_1973344,00.html

3. Binkley, C. (2013, April 18). How Prada created a “Gatsby” fashion moment. Wall Street Journal. Retrieved from http://www.wsj.com/articles/SB10001424127887324493704578428790345230204

4. Borghini, S., Diamond, N., Kozinets, R. V., McGrath, M. A., Muniz, A. M., & Sherry, J. F. (2009). Why are themed brand stores so powerful? Retail brand ideology at American Girl Place. Journal of Retailing, 85(3), 363–375. doi:10.1016/j.jretai.2009.05.003

5. Bumpus, J. (2010, September 29). Prada’s new label. Vogue. Retrieved from http://www.vogue.co.uk/news/2010/09/29/prada-country-of-origin-labels

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