Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place

Author:

Borghini Stefania,Diamond Nina,Kozinets Robert V.,McGrath Mary Ann,Muñiz Albert M.,Sherry John F.

Publisher

Elsevier BV

Subject

Marketing

Reference48 articles.

1. Consumer Evaluations of Brand Extensions;Aaker;Journal of Marketing,1990

2. ‘I’m an American Girl… Whatever That Means’: Girls Consuming Pleasant Company's American Girl Identity;Acosta-Alzuru;Journal of Communication,2002

3. ‘Everything We Do Is a Celebration of You!’: Pleasant Company Constructs American Girlhood;Acosta-Alzuru;Communication Review,2003

4. Understanding retail branding: conceptual insights and research priorities;Ailawadi;Journal of Retailing,2004

5. Hometown Ideology and Retailer Legitimation: The Institutional Semiotics of Wal-Mart flyers;Arnold;Journal of Retailing,2001

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