Author:
Jin Byoungho,Cedrola Elena
Reference82 articles.
1. Aaker, D. (1991). Managing brand equity; capitalizing on the value of a brand name. New York: The Free Press.
2. Aaker, D. (1992). The value of brand equity. Journal of Business Strategy, 13(4), 27–32.
3. Aaker, D., & Joachimsthaler, E. (2002). Brand leadership. New York: Free Press.
4. Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54(1), 27–41.
5. Albrecht, C. M., Backhaus, C., Gurzki, H., & Woisetchlager, D. M. (2013). Drivers of brand extension success: What really matters for luxury brands. Psychology and Marketing, 30(8), 647–659.
Cited by
5 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献