1. Schultz, M., Hatch, M. J. and Larsen, M. H. (eds.) (2000) The Expressive Organisation: Linking Identity, Reputation and the Corporate Brand. Oxford, UK: Oxford University Press.
2. Uncles, M. D. (2008) Know thy changing consumer. Journal of Brand Management 15: 227–231.
3. MacDonald, E. K. and Uncle, M. D. (2007) Consumer savvy: Conceptualising and measurement. Journal of Marketing Management 23 (5–6): 497–517.
4. Aaker, J. L. and Joachimsthaler, E. (2000) Brand Leadership. New York: Free Press.
5. Fombrun, C. J. and Rindova, V. P. (2000) The Road to Transparency: Reputation Management at Royal Dutch/Shell. In: M. Schultz, M.J. Hatch and M.H. Larsen (eds.) The Expressive Organisation: Linking Identity, Reputation and the Corporate Brand. Oxford, UK: Oxford University Press.