Know thy changing consumer-Reference-Cited by-同舟云学术

Know thy changing consumer

Published:2008-02-15 Issue:4 Volume:15 Page:227-231
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Uncles Mark

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/palgrave.bm.2550141.pdf

Reference18 articles.

1. Mitchell, A. (2004) ‘The buyer-centric revolution: The rise of reverse direct’, Interactive Marketing, Vol. 5, No. 4, pp. 345–358.

2. Buyer Centric Commerce Forum. (2007) ‘Person centric commerce’, Right Side Up website ( http://www.rightsideup.net/index.html , accessed 1st December, 2007).

3. Buyer Centric Commerce Forum. (2007) ref. 2 above.

4. Macdonald, E. K. and Uncles, M. D. (2007) ‘Consumer savvy: Conceptualisation and measurement’, Journal of Marketing Management, Vol. 23, No. 5–6, pp. 497–517.

5. Macdonald and Uncles, ref. 4 above.

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