Tweets, hashtags and virality: Marketing the Affordable Care Act in social media-Reference-Cited by-同舟云学术

Tweets, hashtags and virality: Marketing the Affordable Care Act in social media

Published:2015-01 Issue:3 Volume:16 Page:172-180
ISSN:1746-0166
Container-title:Journal of Direct, Data and Digital Marketing Practice
language:en
Short-container-title:J Direct Data Digit Mark Pract

Author:

Leonhardt James M

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Marketing,Business and International Management

Link

http://link.springer.com/content/pdf/10.1057/dddmp.2015.4.pdf

Reference34 articles.

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2. Office of Communications, Centers for Medicare and Medicaid Services. (2013) Audience segmentation for the emerging health insurance marketplace. U.S. Department of Health and Human Services, January. Retrieved from http://capsules.kaiserhealthnews.org/wp-content/uploads/2013/03/social-marketing-research-for-the-health-insurance-marketplace.pdf .

3. Kliff, S. (2013) ‘Obamacare needs young people to sign up. And it looks like they’re starting’, The Washington Post, 11 October. Retrieved from http://www.washingtonpost.com/blogs/wonkblog/wp/2013/10/11/obamacare-needs-young-people-to-sign-up-and-it-looks-like-theyre-starting/ .

4. Betz, J. (2013) ‘I don’t need health care: Millennials threaten success of reform’, Aljazeera America. World Wide Web, http://america.aljazeera.com/articles/2013/9/30/-i-dona-t-need-healthcaremillennialsmaythreatensuccessofreform.html , accessed 15 October 2014.

5. Levitt, L. (2013) ‘Why Obamacare needs millennials’, News@JAMA. World Wide Web, http://newsatjama.jama.com/2013/07/24/jama-forum-why-obamacare-needs-millennials/ , accessed 15 October 2014.

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