To be or not to be franchised? A knowledge-based perspective
Author:
Affiliation:
1. IAE LyoN – Ecole universitaire de management Lyon Cedex France
2. Centre Magellan, Université Jean Moulin Lyon 3 Lyon Cedex France
3. BETA – PEGE Strasbourg France
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Library and Information Sciences,Business and International Management,Management Information Systems
Link
http://link.springer.com/content/pdf/10.1057/kmrp.2013.61.pdf
Reference53 articles.
1. Architectures of Knowledge
2. The Resource-Based Theory of the Firm
3. The theoretical foundations of knowledge management
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