1. R. Barthes, Mythologies (Paladin, 1989 edn), p. 18.
2. J. Balmer, ‘Corporate Branding and Connoisseurship’, Journal of General Management 21(1) (Autumn 1995), p. 24.
3. S. King. Developing New Brands (JWT 1984 edn), p. iii.
4. I. Murdoch, Metaphysics as a Guide to Morals (Penguin, 1992). pp. 1, 2.
5. L. Early and G. Mercer, ‘The showroom as an assembly line’, EIU International Motor Business (January 1993).