A diffusion model for measuring electronic community growth and value-Reference-Cited by-同舟云学术

A diffusion model for measuring electronic community growth and value

Published:2010-01-25 Issue:1 Volume:18 Page:33-47
ISSN:1479-1862
Container-title:Journal of Targeting, Measurement and Analysis for Marketing
language:en
Short-container-title:J Target Meas Anal Mark

Author:

Toder-Alon Anat,Berger Paul D,Weinberg Bruce D

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics and Econometrics,Finance

Link

http://link.springer.com/content/pdf/10.1057/jt.2009.27.pdf

Reference38 articles.

1. Rheingold, H. (1993) The Virtual Community: Homesteading on the Electronic Frontier. Reading, MA: Addison-Wesley.

2. Ellison, N., Steinfield, C. and Lampe, C. (2007) The benefits of facebook ‘friends’; social capital and college students’ use of online social network sites. Journal of Computer-Mediated Communication 12 (4): 1143–1168.

3. Hagel, J. (1999) Net gains: Expanding markets through virtual communities. Journal of Interactive Marketing 13 (1): 55–65.

4. Hagel, J. and Armstrong, A.G. (1997) Net Gains: Expanding Markets through Virtual Communities. Boston, MA: Harvard Business School Press.

5. Wellman, B. and Gulia, M. (1999) Net-surfers don’t ride alone: Virtual communities as communities. In: B. Wellman (ed.) Networks in the Global Village. Boulder, CO: Westview Press, pp. 331–366.

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