Measuring the effects of dating websites’ investments in user self-presentation and peer-interactivity on firm performance-Reference-Cited by-同舟云学术

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Measuring the effects of dating websites’ investments in user self-presentation and peer-interactivity on firm performance

Published:2011-09 Issue:3-4 Volume:19 Page:183-193
ISSN:1479-1862
Container-title:Journal of Targeting, Measurement and Analysis for Marketing
language:en
Short-container-title:J Target Meas Anal Mark

Author:

Xun Jiyao

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics and Econometrics,Finance

Link

http://link.springer.com/content/pdf/10.1057/jt.2011.19.pdf

Reference33 articles.

1. Belcher, J. (2006) Online dating: Whose space? eMarketer, http://www.emarketer.com/Reports/All/Dating_mar06.aspx , accessed 29 May 2011.

2. ITV. (2010) Take me out, http://www.itv.com/takemeout/ , accessed 28 October 2011.

3. iReport. (2009) Web stickiness, page view for dating sites, http://www.iresearch.com.cn/Report/View.aspx?Newsid=101092 , accessed 27 May 2011.

4. China Internet Network Information Centre. (2011) China internet network development statistics No. 27, http://www.cnnic.cn/research/bgxz/tjbg/201101/t20110120_20302.html , accessed 30 May 2011.

5. Qi, J. and Yan, R.W. (2010) Financing dating sites: Big customer base but small profit. [in Chinese], http://www.chinaz.com/News/IT/11201444362010.html , accessed 3 May 2011.

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