Role of Public Relations in Corporate Reputation Management: A Study of PR Practitioners in Selected Multinational Organisations in Ghana

Author:

Anani-Bossman Albert A.ORCID

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Business and International Management

Reference71 articles.

1. Aguilera-Caracuel, Javier and Jaime Guerrero-Villegas. 2018. How corporate social responsibility helps MNEs to improve their reputation. The moderating effects of geographical diversification and operating in developing regions. Corporate Social Responsibility and Environmental Management 25 (4): 355–372.

2. Alaimo, Kara. 2017. Pitch, Tweet, or Engage on the street: How to practice global public relations and strategic communication. New York: Routledge.

3. Ali, Imran, Saif-ur-Rehman Khan, and Rehman Ijaz Ur. 2013. How corporate social responsibility and corporate reputation influence employee engagement? Transformations in Business and Economics 12 (1A): 354–364.

4. Alzoie, Emmanuel C. 2004. Public relations exigencies in a developing democracy: A case study of Nigeria’s fourth republic. In Toward the common good: Perspectives in international public relations, ed. D.J. Tilson and Alozie C. Emmanuel, 239–254. Boston, MA: Pearson.

5. Amoakohene, Margaret. 2015. In search of an education and professionalism nexus in public relations practice in Ghana. In Communication theory and practice in Ghana: A critical appraisal. Social sciences series, ed. Kwasi Ansu-Kyeremeh, Audrey Gadzekpo, and Margaret Amoakohene, 85–100. Accra: University of Ghana Readers, University of Ghana.

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