Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Business and International Management
Link
http://link.springer.com/content/pdf/10.1057/s41299-019-00078-w.pdf
Reference168 articles.
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4. Alon, A., and M. Vidovic. 2015. Sustainability performance and assurance: Influence on reputation. Corporate Reputation Review 18 (4): 337–352.
5. Altintzoglou, T., M. Heide, and T. Borch. 2016. Food souvenirs: Buying behaviour of tourists in Norway. British Food Journal 118 (1): 119–131.
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