Argument-Based Versus Emotion-Based Videos During the Early Stages of Recruitment: Effects on Perceived Employer Brand Image, Application Intentions, and Positive Word-of-Mouth-Reference-Cited by-同舟云学术

Argument-Based Versus Emotion-Based Videos During the Early Stages of Recruitment: Effects on Perceived Employer Brand Image, Application Intentions, and Positive Word-of-Mouth

Published:2019-10-29 Issue:1 Volume:24 Page:31-47
ISSN:1363-3589
Container-title:Corporate Reputation Review
language:en
Short-container-title:Corp Reputation Rev

Author:

Hoppe Daniel

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Business and International Management

Link

http://link.springer.com/content/pdf/10.1057/s41299-019-00089-7.pdf

Reference72 articles.

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2. Allen, D.G., R.V. Mahto, and R.F. Otondo. 2007. Web-based recruitment: Effects of information, organizational brand, and attitudes toward a web site on applicant attraction. Journal of Applied Psychology 92 (6): 1696–1708. https://doi.org/10.1037/0021-9010.92.6.1696.

3. Allen, D.G., J.R. Van Scotter, and R.F. Otondo. 2004. Recruitment communication media features: Impact on prehire outcomes. Personnel Psychology 57 (1): 143–171. https://doi.org/10.1111/j.1744-6570.2004.tb02487.x.

4. Baron, R.M., and D.A. Kenny. 1986. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology 51 (6): 1173–1182. https://doi.org/10.1037/0022-3514.51.6.1173.

5. Baum, M., and R. Kabst. 2014. The effectiveness of recruitment advertisements and recruitment websites: Indirect and interactive effects on applicant attraction. Human Resource Management 53 (3): 353–378. https://doi.org/10.1002/hrm.21571.

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