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Customer lifetime value: stochastic optimization approach

Published:2004-08 Issue:8 Volume:55 Page:860-868
ISSN:0160-5682
Container-title:Journal of the Operational Research Society
language:en
Short-container-title:Journal of the Operational Research Society

Author:

Ching W-K¹,Ng M K¹,Wong K-K¹,Altman E²

Affiliation:

1. University of Hong Kong Hong Kong China

2. INRIA, Sophia-Antipolis Cedex France

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Strategy and Management,Management Information Systems

Link

http://link.springer.com/content/pdf/10.1057/palgrave.jors.2601755.pdf

Reference14 articles.

1. The Commitment-Trust Theory of Relationship Marketing

2. The allocation of promotion budget to maximize customer equity

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2. Development of a hybrid model to plan segment based optimal promotion strategy;International Journal of Market Research;2022-11-16

3. Maximizing customers' lifetime value using limited marketing resources;Marketing Intelligence & Planning;2021-08-13

4. Dynamic Programming Models for Maximizing Customer Lifetime Value: An Overview;Advances in Intelligent Systems and Computing;2019-08-24

5. Dynamic allocation of promotional budgets based on maximizing customer equity;Operational Research;2019-08-02

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