Author:
Berger Paul D.,Bechwati Nada Nasr
Subject
Information Systems and Management,Management Science and Operations Research,Strategy and Management
Reference40 articles.
1. ADMOD: an advertising decision model;Aacker;Journal of Marketing Research,1975
2. A probabilistic approach to industrial media selection;Aacker;Journal of Advertising Research,1968
3. Customer lifetime value: marketing models and applications;Berger;Journal of Interactive Marketing,1998
4. Advertising budget practices: a review;Bigne;Journal of Current Issues and Research in Advertising,1995
5. The advertising budgeting practices of industrial markets;Blasko;Journal of Marketing,1984
Cited by
116 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献