Advertising Budget Practices: A Review-Reference-Cited by-同舟云学术

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Advertising Budget Practices: A Review

Published:1995-09 Issue:2 Volume:17 Page:17-31
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Bigné J. Enrique

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference46 articles.

1. Trends Affecting the Implementation of Advertising and Promotion

2. The Advertising Budgeting Practices of Industrial Marketers

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