Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Cited by
14 articles.
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1. Observations or Experiments: Data in Insurance;Springer Actuarial;2024
2. Uplift Modeling: From Causal Inference to Personalization;Proceedings of the 32nd ACM International Conference on Information and Knowledge Management;2023-10-21
3. Multiple channel strategy selection: A roadmap perspective for brick-and-click retailers;Electronic Commerce Research and Applications;2023-01
4. Machine learning for telecoms: From churn prediction to customer relationship management;2022 IEEE International Conference on Machine Learning and Applied Network Technologies (ICMLANT);2022-12-15
5. E-Commerce Promotions Personalization via Online Multiple-Choice Knapsack with Uplift Modeling;Proceedings of the 31st ACM International Conference on Information & Knowledge Management;2022-10-17