Marketing Factors in Small Country Manufactured Exports: Are market Share and Market Growth Rate Really Important?

Author:

Ayal Igal,Hirsch Seev

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Strategy and Management,Economics and Econometrics,General Business, Management and Accounting,Business and International Management

Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Export Behavior: What Do We Know Now?;Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference;2015

2. Strategic profiles of Brazilian exporters and performance implications;Journal of Business Research;2011-03

3. The Internalization of Exports: Firm- and Location-Specific Factors in a Middle-Income Country;Management Science;1999-11

4. Export Behaviour of Fresh Produce Marketers;International Marketing Review;1994-04-01

5. Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation;Journal of Marketing;1993-10

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