Exploring the influence of reference situations and reference pricing on mobile service user behaviour
Author:
Affiliation:
1. Department of InformaticsUniversity of Oslo Norway
2. Department of InformaticsCopenhagen Business School Denmark
Publisher
Informa UK Limited
Subject
Library and Information Sciences,Information Systems
Link
http://link.springer.com/content/pdf/10.1057/palgrave.ejis.3000618.pdf
Reference26 articles.
1. From Intentions to Actions: A Theory of Planned Behavior
2. The theory of planned behavior
3. Understanding behavioural patterns of advanced mobile service users
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