How switching costs affect subscriber loyalty in the Turkish mobile phone market: An exploratory study-Reference-Cited by-同舟云学术

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How switching costs affect subscriber loyalty in the Turkish mobile phone market: An exploratory study

Published:2006-01 Issue:2 Volume:14 Page:141-155
ISSN:1479-1862
Container-title:Journal of Targeting, Measurement and Analysis for Marketing
language:en
Short-container-title:J Target Meas Anal Mark

Author:

Aydin Serkan,Özer Gökhan

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics and Econometrics,Finance

Link

http://link.springer.com/content/pdf/10.1057/palgrave.jt.5740176.pdf

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