Consumer choice for over-the-counter drugs and supplements in the healthcare arena: Approaches to a macro-database across topics-Reference-Cited by-同舟云学术

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Consumer choice for over-the-counter drugs and supplements in the healthcare arena: Approaches to a macro-database across topics

Published:2008-01 Issue:1 Volume:8 Page:49-67
ISSN:1745-7904
Container-title:Journal of Medical Marketing
language:
Short-container-title:J Med Market

Author:

Ashman Hollis,Rabino Samuel,Minkus-McKenna Dorothy,Pisano Gary P.

Publisher

SAGE Publications

Subject

Marketing,Strategy and Management,Pharmacology, Toxicology and Pharmaceutics (miscellaneous),Medicine (miscellaneous)

Reference21 articles.

1. Psychographics: A Critical Review

2. Simultaneous conjoint measurement: A new type of fundamental measurement

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Evaluation of satisfaction with over-the-counter weight loss supplements;Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing;2013-03-20

2. Which factors drive product sales in OTC markets?;International Journal of Pharmaceutical and Healthcare Marketing;2012-11-23

3. The Endorser's Persuasiveness on the Purchase Intention of High-Involvement Products: A Comparison Between a Newly Launched Product and a Mature One;Journal of Global Marketing;2010-07-02

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