1. The phrase ‘managing the brand’ and related terms are ours alone, and not those of Royal Court officials or Royal Family members. This paper draws on material contained in: J. M. T. Balmer, S. A. Greyser and M. Urde (2004) ‘Monarchies as Corporate Brands,’ Working Paper 05-002, Division of Research, Harvard Business School.
2. Balmer, J. M. T. and Gray, E. R. (2003) ‘Corporate brands: What are they? What of them?’ European Journal of Marketing, Vol. 37, No. 7 and 8, pp. 972–997.
3. Van De Kiste, J. (1998) ‘Northern Crowns, The Kings of Modern Scandinavia’, Sutton Publishing, Stroud.
4. Gothenburg School of Management Research (various dates).
5. Coman, J., Brown, C. and Walker, T. (2002) ‘It was a good idea at the time’, Sunday Telegraph, November 16, p. 22.