Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Reference15 articles.
1. Fraser, M. and Dutta, S. (2008) Throwing Sheep in the Boardroom. West Sussex, London: John Wiley and Sons.
2. Ang, L. (2011) Community relationship management and social media. Database Marketing & Customer Strategy Management 18 (1): 31–38.
3. Woodcock, N., Green, A. and Starkey, M. (2011) Social CRM as a business strategy. Journal of Database Marketing & Customer Strategy Management 18 (1): 50–64.
4. http://oxforddictionaries.com/definition/social+media
, accessed 15 January 2011.
5. Porter, M.E. (1996) What is strategy? Harvard Business Review 74 (6): 61–78.
Cited by
16 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献