Mass customization strategy development by FIRM
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/dbm.2011.37.pdf
Reference55 articles.
1. Pine, B.J. (1993) Mass Customization: The New Frontier in Business Competition. Boston, MA: Harvard Business School.
2. Hart, C.W.L. (1995) Mass customization: Conceptual underpinnings, opportunities and limits. International Journal of Service Industry Management 6 (2): 36.
3. Kotha, S. (1995) Mass customization: Implementing the emerging paradigm for competitive advantage. Strategic Management Journal 16 (special issue): 21–24.
4. Silveira, G.D., Borenstein, D. and Fogliatto, F.S. (2001) Mass customization: Literature review and research directions. International Journal of Production Economics 72 (1): 1–13.
5. Piller, F.T. (2004) Mass customization: Reflections on the state of the concept. The International Journal of Flexible Manufacturing Systems 16 (4): 313–334.
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