Author:
Mahmoud Mohammed Abdulai,Kastner Adelaide Naa Amaeley,Akyea Kofi Safo
Publisher
Springer Science and Business Media LLC
Reference65 articles.
1. Han, J.K., Namwoon, K. and Srivastava, R.K. (1998) Market orientation and organisational performance: Is innovation a missing link? Journal of Marketing 62 (4): 30–45.
2. Harris, L.C. and Piercy, N. (1999) Management behaviour and barriers to market orientation in retailing companies. The Journal of Service Marketing 13 (2): 113–131.
3. Pulendran, S., Speed, R. and Widing II, R.E. (2000) The antecedents and consequences of market orientation in Australia. Australian Journal of Management 25 (2): 119–144.
4. Esteban, A., Millan, A., Molina, A. and Martin-Consuegra, D. (2001) Market orientation in service: A review and analysis. Journal of Marketing 36 (9/10): 1003–1021.
5. Osuagwu, L. (2006) Market orientation in Nigerian companies. Marketing Intelligence & Planning 24 (6): 608–631.
Cited by
7 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献